Episode Seventeen: BEEF
What happens when a five-word slogan gets declared government speech, small ranchers are forced to fund it, and the science defending it was paid for by the people selling you the steak?
In this episode of Lies We Bought, I go deep on the real story behind one of the most recognized ad campaigns in American history. A mandatory tax, $80 million a year, a lobbying organization with all the control, and the Supreme Court case that tied it all together.
And yes, James Garner really did spend years telling America beef was real food for real people and then needed five arteries replaced.
Watch on YouTube to the very end for Patreon shoutouts and some extra behind-the-scenes chaos.
Uncover The Marketing
Step inside Lies We Bought, the podcast that exposes the stories, slogans, and psychology behind the ads that shaped our lives. From “Just Do It” to “Got Milk,” discover how marketing molded modern culture, and what it says about us today.
Hosted by marketer and storyteller Emily Rask, Lies We Bought peels back decades of consumer manipulation, marketing, and media influence to reveal the truth behind the brands we trusted most.
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Marketing got you again? Same.
If there’s a slogan, trend, or “truth” that needs unpacking, send it in. We’re always taking confessions.