A woman with vintage hair and makeup smiling, with a barcode overlay on her eyes, and the text 'Lies We Bought' in red with black shadow on a teal background.

Episode Twelve: The Low-Fat Lie

What happens when “fat-free” starts to sound like a free pass?

In this episode of Lies We Bought, I break down how the low-fat movement reshaped the way we eat and think about food. From early research and policy decisions to billion-dollar products in the grocery aisle, “fat-free” didn’t just become a label, it became a signal we stopped questioning.

Uncover The Marketing Lies We Bought

Step inside Lies We Bought, the podcast that exposes the stories, slogans, and psychology behind the ads that shaped our lives. From “Breakfast is the most important meal” to “Diamonds are forever,” discover how marketing molded modern culture, and what it says about us today.

Hosted by marketer and storyteller Emily Rask, Lies We Bought peels back decades of consumer manipulation and media influence to reveal the truth behind the brands we trusted most. Listen, laugh, and rethink the slogans that defined a generation.

An illustration of a vintage microphone with a friend tag attached, reading 'CLUB' and a barcode.

Follow On Social

Contact Us

Marketing got you again? Same.
If there’s a slogan, trend, or “truth” that needs unpacking, send it in. We’re always taking confessions.